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Marketing  

Marketing Network

The field marketing activities are coordinated through a network of Regional Offices located in 11 strategic centers of the 5 Southern States, viz., Andhra Pradesh, Karnataka, Tamilnadu, Kerala and Pondicherry.

MFL has a team of well experienced, dedicated and professionally qualified marketing officers, who market the VIJAY products thru well established dealer network numbering around 5785, Co-operative Marketing Federations of respective States, Agro Industries Corporations and other Institutions.

Thus, MFL has well spread retail outlets encompassing private, co-operatives and Agro Kendras for wider reach and better market penetration of its products.

Regional Offices


TAMILNADU

Trichy
Contact person Regional Manager
Address Door No. 8, I Floor
Second Street, Jeya Nagar
K.K.Nagar Post
Trichy 620 021
Phone 0431-2352251
email try_mflrotry@sancharnet.in
 
Salem
Contact person Regional Manager
Address Plot No.124, NGGO's Colony,
Chinnathirupathy,
Salem 636 008.
Phone 0427-2446085
email slm_mflroslm@sancharnet.in
Madurai
Contact person Regional Manager
Address Post Box No 44
158, Anna Nagar
Madurai 625 020
Phone 0452-2535377
email madrasfer_scdrid@bsnl.in
 
Vellore
Contact person Regional Manager
Address 29, 1st Floor
7th East Main Road
Gandhi Nagar
Vellore 632 006
Phone 0416-2249569
email vlr_mfl15@sancharnet.in
ANDHRA PRADESH
Hyderabad
Contact person Regional Manager
Address 11-5-338, Red Hills
Lakdi-ka-pul
Hyderabad 500 004
Phone 040-23316155
email hyd2_mflrohyd@sancharnet.in
 
Vijayawada
Contact person Regional Manager
Address 56-5-8, Ramineni Street,
Lakshmi Apartments,
Flat No S 3,
Patamata,
Vijayawada 520 008
Phone 0866-2541064
email vjwmflrovja@sancharnet.in
Kadapa
Contact person Regional Manager
Address H.No.2/258
1st Floor
Balaji Nagar
Kadapa 516 003
Phone 08562-244897
email mflrocdp@sancharnet.in
 
KARNATAKA
Bangalore
Contact person Regional Manager
Address No.66 (I Floor),
"OMKAR" 1st Block,
3rd Cross 4th Main,
Banashankari 3rd StageBangalore 560 085
Phone 080-26423562
email mflroblr@bgl.vsnl.net.in
 
Davanagere
Contact person Regional Manager
Address 324/2, 1st Floor, Srinivasa Complex
2nd Main Road, Near Stadium
P J Extension
Davanagere 577 004
Phone 08192-256074
email mfldvgro_scdrid@bsnl.in
Bellary
Contact person Regional Manager
Address 88, Ward No.18
2nd Cross, Kappagal Road,
Bellary 583 103
Phone 08392-267248
email mflroblry@bsnl.in
 
KERALA
Cochin
Contact person Regional Manager
Address Flat No. A2, Bhaskar Apartments,
Narayanan Asan Road,
Ponnurunni, Vyttila
Cochin 682 019
Phone 0484-2102279
email mflrochn@bsnl.in
 
 
 
 
 

Product Placement

The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since fertilizer production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.

In order to fulfil this onerous task, MFL has established a network of around 80 field warehouses utilizing the services of Central / State Warehousing Corporations and Private Warehouses. MFL also has the facility to deliver stocks from Plant gate to Farm gate, to ensure availability of fresh products to the farmers.

Logistics

In order to exercise cost effective marketing operation, the products are mainly moved to dealers and marketers through  Rail and Road and in case of exigencies only,  the product is moved to warehouses and consequently to dealers/marketers.

Movement through point-to-point Jumbo Rakes is resorted to on a 'need' basis, for reaching the products to distant locations at the shortest time. To facilitate immediate loading into wagons, MFL has its own railway siding at the Plant site. Movement of fertilizers is meticulously planned in close coordination with market requirements and production through the judicious mix of Road and Rail transport.



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